King Street Properties

Placemaking. For Science.

Naming    |   Brand Strategy   |   Voice   |   Visual Identity   |    UI / UX Design

A Boston real estate management company providing buildings and lab spaces to life science companies in Cambridge.

Introduction

Emery was brought in to rebrand King Street Properties’ visual identity and website.  

Goals

Design a modern brand and responsive website which reflect the core values of our business. Communicate this with a clean esthetic. Design a site that showcases our properties and their locations while offering users a pleasant and intuitive experience.

Visual Identity Update

Emery wanted to propel KSP into the future with a clean design that stood out in its market, had meaning built into it, would be long lasting and felt more like this modern adaptive team thats running it. The visual identity used color elements from the original web design – creating a tie with the past, the logo was completely refreshed. The new logo is a symbol at the intersection of what they do, it represents both science in its periodic table like layout as well as nodding to architectural plans with its open sided entry way – a metaphor; we build spaces for life science businesses. Simple, clever, effective and authentically KSP.

Website

Design a modern brand and responsive website which reflect the core values of our business. Communicate this with a clean esthetic. Design a site that showcases our properties and their locations while offering users a pleasant and intuitive experience.

Brand Colors

#203547

#25455B

#86BF2C