King Street Properties

A Boston real estate management company providing buildings and lab spaces to life science companies in Cambridge.

Rebrand
Identity
Web
Business Cards

Rebranding

We wanted to propel KSP into the future with a clean design that stood out in its market, was meaningful and long-lasting.

We created a tie with the old identity but designed a new mark which lives at the intersection of science and architecture. The mark is both a nod to the periodic and an architectural plan with an open-sided entry. The metaphor: we build spaces for life science businesses.

Simple, clever, effective and authentically KSP.

Mobile Responsive Web

Designed and developed in 2015, King Street’s responsive website allowed for a beautiful showcase of their building projects as well as their evergreen content.

A revisit to the website design in 2020 will ensure their website is solid for the next 5 years at least. This time with a focus on web accessibility standards (font size increases, color contrast ratio increases, improved responsive styling, and a more fluid menu structure for mobile.