THE ROOTED COLLECTIVE
An all inclusive Barre and yoga studio in downtown Portland Maine.
Working with our web development partner – Oak Maine, we got together with our client to discuss their hopes and dreams for their studio, get a feel for their personality and the direction they wanted to pursue.
We ultimately decided that their visual expression should be rooted in artwork which represented their beliefs in natural wellness and physiology.
Our approach was to create a simple identity which was a true system of parts that could be used playfully in combination with various art styles – Keeping things loose.
Vizzacco Design pitched the identity systems by showcasing the concepts in a series of artistic explorations which are shown here.