GIFT HERO

A Boston startup making sure people get the gifts they really want.

Work with Boston-based startup GIFT HERO to design a new identity system which includes primary and secondary logos, new color palettes, typography treatments and patterns. We also provided a visual style guide and explored how the branding works in our website environment. Our explorations ultimately became the creative direction for the website moving forward.

Vizzacco Design created a timeless logo mark which is clever in its delivery as both a letterform “H” and a parcel or gift box. We expect some users to only see one element at a time but when they finally recognize the two it will produce an ‘ah ha’ moment. This is what we strive for in all of our identity systems.

See how we’ve expressed brand thinking for our clients.

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