This project was a collaboration with two of our close design friends; Laura Sorenson and Kristin Divona. We all worked together to not only rebrand RISD pre college but also provide them with a responsive website and student guidebook for that coming year.
How do we create a brand for an app that wants to help people do more, and be more human?
Nexxle is a free web-based app that lets you organize your personal and work life, all on one uncomplicated platform. Integrate your life. Set your priorities. Understand your time, instead of running out of it. We came on board to work with Nexxle’s founder to develop a brand strategy for the application as well as design its identity, branded elements and work with Nexxle to reduce, refine and improve the user experience through simple interactions and minimal design
How do we design an app that offers users everything they need, and works easily?
An ongoing project with a startup app developer. My involvement has been to incrementally update usability and design of the app and making recommendations along the way to better the product. The product itself is still far from completion and we’ve been working in short sprints to tackle challenges along the way.