A Boston startup making sure people get the gifts they really want.

Introduction

Work with Boston-based startup GIFT HERO to design a new identity system which includes primary and secondary logos, new color palettes, typography treatments and patterns. We also provided a visual style guide and explored how the branding works in our website environment. Our explorations ultimately became the creative direction for the website moving forward.

Visual Identity

We created a timeless logo mark which is clever in its delivery as both a letterform “H” and a parcel or gift box. We expect some users to only see one element at a time but when they finally recognize the two it will produce an ‘ah ha’ moment. This is what we strive for in all of our identity systems.

Website

Design a modern brand and responsive website which reflect the core values of our business. Communicate this with a clean esthetic. Design a site that showcases our properties and their locations while offering users a pleasant and intuitive experience.